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Who We Are

BET | Better Everyday Things

The BET Mission Statement

Empathize. Design. Improve. Repeat.

We create lifestyle products that solve real problems, not just add another pretty object to the shelf. Every design and iteration moves closer to clarity and function, focused on what people truly need. To achieve that, we use the best materials, practice honest craftsmanship, and keep pricing accessible.

 

The BET Motto: Peak form is achieved when functional design is mastered   |  
The BET Motto: Peak form is achieved when functional design is mastered   |  
The BET Motto: Peak form is achieved when functional design is mastered   |  
The BET Motto: Peak form is achieved when functional design is mastered   |  
The BET Motto: Peak form is achieved when functional design is mastered   |  

Our teamThe minds that made BET possible

Artists at heart and designers by profession, Anshul Kapur and Aastha Yadav studied at the College of Art, Delhi University, where they built a strong foundation in art, craft, form, and colour.

Anshul went on to become a Creative Director in Advertising, while Aastha trained in Industrial Design, earning her master’s from the National Institute of Design in Lifestyle Accessory Design. 

Together, they intend to reinvent how lifestyle products are designed, manufactured, and used, with a focus on sustainability and longevity.

Anshul Kapur
Aastha Yadav

Know the hands that crafted your wallet.

Born and brought up in Mumbai, Riyaz and Rehmat come from a lineage of Karigars whose families have mastered the craft. Each brings over 12 years of experience in leather craftsmanship.

They played a key role in designing, prototyping, and producing the BET wallet.

Riyaz Ahmed
Rehmat Barkatullah